Mobile marketing is the next big marketing craze. It does however require a lot of effort to work. This can make you wonder where to begin to start increasing your profits. Don’t worry, good information to get you started in the world of mobile marketing is provided in the tips below.
Mobile Marketing Ideas
Build a good database. Refrain mindlessly adding phone numbers in your marketing database. Get permission before adding anyone’s cell phone number to your list. You can use a form from the internet or they can text you a code.
Do not pester your clientele with pointless messages. Make sure you are giving your customers relevant and interesting content. Past mobile marketing campaigns have been failures because random texts were sent to customers. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
Your printed advertisements should include QR codes for your technologically savvy customers. This is an easy way for people with smart phones to access your website and/or coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
You need to have a home base if you are developing a mobile platform that will stand alone. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.